Research

The Importance of English in the Modern Business World

While the British Council calculates that English is only the third largest language in the world, it has emerged as the international language of business communication, particularly in certain industries such as travel, hospitality, engineering and construction, healthcare, and finance.

English spread throughout the world as a result of British colonial rule and it became accepted as the standard for communication in many African and Asian countries which had disparate languages and dialects, and English soon became an accepted standard language for global trade and commerce. In the modern world, English is key in several major global industries.

Students wishing to study engineering and construction will often take specialized English classes in order to be able to create more job opportunities inside or outside their country on large internationally funded projects. They need a high standard of spoken and written communication in technical English.

Many of the world’s largest stock exchanges are based in English speaking countries. These include the New York Stock Exchange, the NASDAQ, London Stock Exchange, Toronto, Australia and Johannesburg. English has become a key language for investment, foreign exchange and banking. Many large corporations organize and pay for business English classes for their staff.

English has become one of the key languages of the internet. Anyone wishing to do work with computers or do business online needs a basic command of business English and should be able to spell common words accurately.

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Accessibility

English Language Lab is committed to ensuring equal access for people with disabilities. As such, accessibility of the Web is of critical importance to people with disabilities around the world, including people with auditory, cognitive, physical, neurological, and visual disabilities, and is likewise important to those with accessibility needs due to aging.

Providing accessible web content can also benefit people who do not have disabilities but who are experiencing situational barriers. For instance, when accessing the Web from devices with small screens or in low bandwidth situations, or when experiencing barriers due to language or literacy levels, accessibility solutions can also support improved access.

Policy Statement

All new and redesigned web content published after the effective date of this policy by English Language Lab, both for public and internal websites and services, will conform to WCAG 2.0 Level AA success criteria.

All existing web content published prior to the effective date of this policy will either be archived or modified to conform to WCAG 2.0 Level AA success criteria. Web content hosted on English Language Lab public websites will be addressed no later than August, 2019. Web content hosted on internal websites will be addressed no later than September, 2019.

All internal content management systems (CMS) and the web content authoring tools will conform to ATAG Level AA success criteria by January, 2020. Where websites, services, or applications provide users with the opportunity to generate content, the interfaces provided will conform to ATAG Level AA.

Responsibilities

The responsibility for the support and implementation of this policy has been split into two functional areas.

Accessibility Coordinator:

  1. Consolidate annual status reports for presentation to the board at annual review meetings.
  2. Prepare and provide accessibility training and guidance
  3. Promote web accessibility awareness internally
  4. Respond to user inquiries related to web accessibility
  5. Organize on-going assessment of the accessibility of websites, content, services and applications identified as in scope.

Information Technology Division

  1. Choose and implement tools that conform to this policy
  2. Provide tools to support in automated accessibility checking
  3. Remedy identified accessibility barriers related to supported technology and applications

Exclusions

Web content that has been archived is not subject to the standards referenced in this policy. Should there be a specific request for access to the archived content by any individual with a disability, that content will be made available in a suitable format within 10 business days. Where it is not technically possible to make the content available, a suitable alternative should be agreed upon with the individual. The department or team responsible for the creation of the content is responsible for making it accessible.

Procurement

This policy applies to all web content developed by or for English Language Lab and should be referenced within any contract of services or statements of work for web content, websites, services, or applications. Any such contract or statement of work must include a provision for an independent statement of conformance stating that the work meets the required standard. This should form part of the deliverable approval process.

Syndicated Content

Elements of English Language Lab website might include web content syndicated from other providers. For example, a social media stream. When considering a syndication service for inclusion in any English Language Lab website, any service review should include an evaluation of the accessibility of the service. Such evaluations must form a part of the service selection criteria.

Where a service is selected with known accessibility issues, English Language Lab will develop or procure a solution that ensures the content delivered via English Language Lab websites meets policy standards.

Reporting

Each department with responsibility for web content, websites, services, or applications must submit an annual status report to the Accessibility Coordinator. The status report will summarize the efforts and progress towards the aims defined by this policy.

Policy Review

This policy shall be reviewed at least once a year by the Accessibility Coordinator. The review should include input from the Information Technology and Human Resources divisions.

Contacts

Accessibility Coordinator: englitlab@gmail.com

References

W3C WCAG 2.0: http://www.w3.org/TR/WCAG20/
W3C ATAG 2.0: http://www.w3.org/TR/WCAG20/
W3C UAAG 2.0: http://www.w3.org/TR/WCAG20/

Definitions

Authoring Tool: Includes WYSIWYG web page editing tools, content management tools, development tool for portlet, scripts, or applications, non-text media (e.g. video, audio, images) editing tools, social media content authoring tools (e.g. blogs, wiki, social networks)

Authoring Tool Accessibility Guidelines (ATAG): Accessibility requirements for web authoring tools, including software and services that are used to produce web content, for example HTML editors, content management systems (CMS), or online forums. ATAG guidelines outline both how to make the tools accessible and also how the tools can be built to help create more accessible content

Internal Website: Website developed or procured to meet an internal English Language Lab business need, such as student and faculty communication. Access to such sites is only available to English Language Lab students, faculty and staff.

Public Website: Website developed or procured to support or inform English Language Lab public and prospective community.

User Agent: Includes browsers, media players and applications that render web content

User Agent Accessibility Guidelines (UAAG): Accessibility requirements for web browsers, media players, and some assistive technologies that process and present web content to users.

Web Content: Includes electronic documents, websites, services, and applications delivered via the web.

Web Content Accessibility Guidelines (WCAG) 2.0: Accessibility requirements for web content, including text, images, audio-visual materials, and code used for structure, style, and interactions.

Website: Includes websites, services, and applications create using Open Web Platform technologies. Note this includes web applications developed solely for mobile platform delivery.

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